Prediction-oriented modeling in business research by means of PLS path modeling: introduction to a JBR special section
- Creator: Cepeda Carrión, Gabriel , Henseler, Jörg , Ringle, Christian M. , Roldán, José L.
- Resource Type: journal article
- Date: 2016
The concept of internationalization and its relevance to small and medium service enterprises (SMSEs)
- Creator: Stanton, John , Stanton, Patricia
- Resource Type: journal article
- Date: 2011
Need for a linked-emic approach in domestic marketing
- Creator: Stanton, John , Pires, Guilherme D.
- Resource Type: journal article
- Date: 2009